Most of us, at some point in our career, were subjected to some sort of fluffy, feel-good slogan designed to improve morale or enhance quality or productivity. The problem is often that few, if any, of the employees or “associates” take these slogans seriously. This is especially true when spewed by executives they don’t trust or respect. Many in the target audience say things like, “Blah, blah, blah. Just another flavor of the month and more rah rah BS”.